How well do dietitians market themselves in South Africa?

Abstract

For many years, the Association for Dietetics in South Africa has used the slogan: “If it’s about nutrition, ask your dietitian”. However, do the public and our colleagues consider us to be the first point of reference when it comes to nutrition information? Certainly, private practising dietitians form the largest segment of the dietetic profession. In number terms, at least, they should collectively contribute the most to building the image of, and progressing, the dietetics profession.